A generic price list ≠ that customer’s terms
In a parts warehouse the right price is not the generic list price: it is the price for the workshop or private customer you are talking to right now — with their discounts, their terms and real stock.
Without integration, the operator leaves Quoting24, opens the ERP, looks up the code, checks the customer, goes back to chat and retypes. With ERP search that hop disappears: the code goes into search and the ERP answers on the ticket.